feriachaco.cl *
Ch.ACO is the first-ever contemporary art fair made in Chile. Its objective is to promote Chilean art production both locally and globally, having linked 26 galleries (7 of which are international), 9 art-related institutions and 3 universities.
The concept for the website relates to the way one experiences the fair itself. Upon entering the airfield where it was placed, one sees the fair as a whole. However, once inside the various booths and exhibition sites are often obstructed, offering only hints of the work. The menu of the website functions in much the same way, offering a glimpse at the various sections of the fair, but upon scroll-over, revealing a wide range of information.
I did this project working at Base Design who was commissioned for designing both the website and the catalog. My role was to create the concept, develop the design (under the supervision of Marc Panero) and supervise the programming (done by Estupendos).
The site is online.