Itata *

Client: Self commissioned, Undergraduate Thesis Project at Pontificia Universidad Católica de Chile.
Year: 2005-2006.

I developed my thesis project about the design process (strategy and package design) for a Chilean wine to be exported to Beijing in a cardboard box presentation. It explored —among other subjects— the potential of the Internet as a way of studying the specific codes for the destination's context, where the product would be consumed. The design was tested with several Chinese collaborators that guided each one of the decisions that were taken throughout the creative process.

Itata was also shown in two lectures I did about the project:
- Central Academy of Fine Arts (CAFA), Beiijing, China. Invited by professor Xiao Yong.
- Pontificia Universidad Católica de Chile. One of 7 lectures in a cycle of distinguished undergraduate thesis projects.

Printing:
TetraPak printed with Photoprocess Flexography. 6 tints over metallic paper.